Questions and answers
Getting started
Is there a free plan?
Yes. The Free plan covers one website with audits, rank tracking and your Google data, and it needs no credit card. Professional and Agency add more websites, data and client features. See pricing.
Does ArvaSEO need my Google password?
No. You sign in on Google’s own page and allow read-only access to Search Console and Analytics. ArvaSEO never sees your password and can’t change anything in your Google accounts. You can remove its access at any time.
Can I sign in with Google?
Yes. Choose Continue with Google on the sign-in or sign-up page. On an agency’s own client portal address, clients sign in with their email and password instead.
Audits and on-page
What is ArvaSEO-Bot?
ArvaSEO-Bot is the crawler that runs audits. It identifies itself as Mozilla/5.0 (compatible; ArvaSEO-Bot/1.0; +https://arvaseo.com/bot), follows robots.txt, only opens pages on the website being checked, and never logs in or submits forms. More at arvaseo.com/bot.
Keywords and rankings
Why is my ranking different from what I see in Google?
Google personalises results by your location, device, language and search history, and results change through the day. ArvaSEO checks from a neutral, signed-out search in the country or city you chose, so it shows what a typical searcher there sees. Search Console’s average position is different again: it averages every search where your page appeared.
How often are rankings updated?
Every week on every plan. On Professional and Agency you can add daily updates for the keywords that need them, in Plan & billing.
Which search engines does ArvaSEO track?
Google: rank tracking, AI Overviews, Search Console and Google Analytics. ArvaSEO also checks how visible your brand is in AI answers on the AI Search page.
Reports and clients
Can I white-label reports?
Yes. Professional adds your agency’s name, logo and colour, with a small "Prepared with ArvaSEO". Agency can remove ArvaSEO’s branding completely, and send client emails and run the client portal on your own domain.
Can my clients log in?
On the Agency plan, yes: each client can have up to 10 logins to a portal with your branding, showing their reports and progress and nothing else. See Set up the client portal.
Does ArvaSEO send outreach emails for me?
No. On the Off-Page page, Write email fills in one of the outreach templates and opens it in your own email app, so it comes from you. Choose Mark as sent afterwards to keep track.
Account and billing
How do I cancel my plan?
Open Settings → Plan & billing and choose Cancel plan. You keep the plan until the end of the period you’ve paid for, then the workspace moves to Free. You can change your mind before then. See the refund policy.
How do I close my account?
Send us a ticket from the workspace you want closed, and cancel any paid plan first. Once it’s closed, its data is deleted for good 30 days later; until then, we can reopen it if you change your mind.
Is my data safe?
Google access tokens are stored encrypted, everything travels over HTTPS, and the servers are backed up every night with encryption. Each workspace only ever sees its own data. The Privacy Policy has the details.
How do I contact support?
Signed in, choose Support in the app, or send a ticket here. We usually reply within one business day, by email. No account yet? Use the contact form.
Still stuck?
Send the support team a ticket from your account and we’ll reply by email, usually within one business day.