If you already pay for Claude or ChatGPT, you can write with it instead of adding an API key. Connect Arva SEO once, and your AI can read a website's content plan, the brief, the business's own experience notes and Arva SEO's writing rules, then save its brief, draft or page copy back to Arva SEO for your team to review.
Connect Claude with the Arva SEO plugin (recommended)
The plugin adds the connector and ready-made skills that guide Claude through writing a brief, a draft and better page copy.
- In the Claude app, open Customize → Plugins, choose Add marketplace and enter
arvaseo/arva-seo-claude-plugin. - Install Arva SEO, open its Connectors tab and choose Connect.
- Sign in to Arva SEO if asked, and approve.
In Claude Code, run /plugin install arva-seo --marketplace arvaseo/arva-seo-claude-plugin, then /mcp to sign in. The plugin's code is public on GitHub.
Or connect Claude without the plugin (any plan; Free allows one custom connector)
- In Arva SEO, open Integrations → AI and copy the connector address.
- In Claude, open Settings → Connectors and choose Add custom connector. Paste the address and choose Add.
- Choose Connect, sign in to Arva SEO if asked, and approve.
Connect ChatGPT (paid plans)
- Copy the connector address from Integrations → AI.
- In ChatGPT, open Settings → Apps & Connectors → Advanced settings and turn on Developer mode.
- Create a connector with the address, choose OAuth, then sign in to Arva SEO and approve.
On ChatGPT Plus and Pro, connectors may only be allowed to read. If saving fails, copy ChatGPT's draft into the content editor in Arva SEO.
Then just ask, for example: "Write the draft for the dental implants brief in Arva SEO" or "Suggest a better title and meta description for bayside.example/implants". With the plugin, Claude follows its skills for each; without it, you can start from Arva SEO's ready-made prompts.
What it can and can't do. Your AI works with your access, in every workspace you belong to: viewers can only read, and specialists only see their websites. It can start content pieces and save briefs, drafts and page copy, but it never publishes, deletes, changes settings, invites people or sees billing. It asks before replacing a brief, draft or recommendations someone already wrote.
Disconnect a tool any time in Integrations → AI → Your connected AI tools; it stops working at once. Each teammate connects their own.