Priority and severity
Severity (Critical, Warning, Opportunity) still determines SEO Health. Priority (Critical, High, Medium, Low) helps choose work. Expert shows both, with a reason beside each priority. Guided keeps severity labels.
Critical severity means Critical priority. A Warning is High when its impact is high or its most important affected page has importance 70 or more. Findings about trust, contact, speed or a next step on the home page or a service page are also High. Other Warnings are Medium; other Opportunities are Low. Service pages are recognised from service-related addresses or Service markup on ordinary pages; unknown page context is not guessed.
Why this order
Open critical security findings come first. Then: priority, importance of the most important affected page, estimated minutes (quick things first), then the home page on a tie. Fully tied findings use their check code for a stable order. Estimates are approximate; website-wide work can take longer.
The Top 5 leaves out findings marked fixed or ignored. The first is the one thing to consider first. Open it to see the evidence and fix. If nothing remains open, there is no suggested first fix. Creating tasks from audit findings now uses this priority, including High for qualifying Warnings. Existing tasks keep their priorities and task categories stay the same.
Keyword starting points
Keyword targeting shows indexable pages with importance 70 or more and no mapped primary keyword. These are live mapping reminders, not crawl failures or score penalties. A saved keyword alone is not a mapping.
In keyword research, Ideas from your website uses saved titles, main headings, services and any Search Console queries. It needs no Google connection and uses no AI credits or research lookups. Use phrase only fills the seed; choosing to run research uses the normal lookup allowance. These phrases have no measured volume until researched. With no saved evidence, no phrases are invented.
Provider searches such as “garage door services digital marketing agency” are suggested as Commercial. Agency, company, contractor, firm and consultant searches follow that rule, while question, local, purchase and brand rules still take precedence. Intent stays a suggestion for you to confirm.