On Professional and Agency, ArvaSEO finds the links pointing to your website for you. Open a website's Off-Page page.
Backlinks
Backlinks lists every link ArvaSEO knows about: the ones it found in the backlink data (marked "Found automatically") and any you add or import. For each link you see the linking site's authority (0–100), the anchor text, whether it passes authority (follow) or not, and its spam score.
The data updates by itself about once a month. To update it sooner, choose Update now. An update uses 2 backlink lookups and takes a minute or two.
Referring domains
Referring domains lists every website linking to yours, once each: its authority, how many links it has to you, its spam score, when the link was first seen, its country and what kind of site it is. Filter by Healthy, Some spam signals or Toxic.
Link gap
Link gap shows websites that link to your competitors but not to you. They already link to sites like yours, so they're often your best outreach prospects.
- Add your competitors on the Competitors page.
- On Link gap, choose Find the link gap. It uses one backlink lookup per competitor (up to 10).
- Websites linking to several competitors come first. Tick the ones worth contacting and choose Add to Outreach.
Spammy sites are hidden unless you clear Hide spammy sites.